How To Create a Strong Brand Positioning For The Business?
We know that every person is living in an overly communicated society, that each & every piece of information is constantly bombarding everywhere. Ads have become so entrenched in our reality that they have permeated our culture and way of thinking.
But, how can we think to scale and grow our brand in this information havoc? How to broadcast your business and gain a competitive benefit? That’s the point where brand positioning comes into play.
If you’re an entrepreneur or marketing person? Then you may hear about the concept of brand positioning. However, if you assume the concept is still too abstract and unclear, then this blog will help you understand how Brand Positioning is going to power your business.
Simple definition of Brand positioning:
Kotler defines Brand positioning as “the act of coming up with the company’s providing and image to occupy a distinct place within the minds of the target market.”
In other words, brand positioning describes how a brand differs from its competitors and where it sits in the minds of customers.
A brand positioning strategy, then, entails creating brand associations in customers’ minds in order to influence how they perceive the brand.
How to Create a Strong Brand Positioning in 3 Easy Steps?:
Step 1: Are you keen to develop a distinct and successful positioning for your business branding? you must scrutinize the following instructions:
● Recognize what your customers want.
● Learn about your company and brand capabilities.
● Determine how each competitor positions its brand.
Step 2: After that, you must select a positioning statement that:
● Will echo with your consumers
● Can your organization give something distinct from your competitors (capabilities)?
A three-word summary of a brand positioning statement is an easy method to define it. For instance, “vegan, traditional, and feminine.” Try not to use words like “quality products, unique, and successful” because this is the goal of every brand.
Step 3: At last, ensure that everything you do reflects this brand positioning (brand personality, visual identity design, communications, etc).
Some importance of Brand Positioning
Brand positioning strategies have a direct impact on consumer loyalty, consumer-based brand equity, and brand enthusiasm to purchase through influencing consumer choices.
Effective brand positioning has been defined as the degree to which a brand is regarded favorably, distinctively, and credibly by customers’ minds.
Spotify vs. Apple Music
Both Spotify & Apple Music have been a bit perplexed, by the topic of infinite attention. While we see it on Google, you’ll get over twenty-six million results in the news section alone.
When it comes to Spotify it is comprehended for its high personalization, whereas Apple Music is known for an additional premium song selection and the high quality of the Apple brand. Although their proffering is strikingly comparable, each brand uses radically completely different methods to position itself within the market.
Spotify’s vs. Apple Music’s Positioning Strategy
Spotify has used some price-based strategies. Whereas its premium choices are nearly similar to Apple Music’s in terms of pricing, it proffers a free plan policy that builds it more accessible.
Apple Music utilizes a quality-based approach, touting its 60-million song catalog as a principal attractor. It conjointly proposes exclusive content like videos and on-screen lyrics. as compared, Spotify solely offers this feature for a couple of songs.
Spotify vs Amazon Music
Both Spotify and Amazon Music are the best music streaming service. American eCommerce company Amazon introduced Amazon Music in 2007 as an open beta version under the brand name Amazon MP3.
Spotify’s vs. Amazon Music’s Positioning Strategy
Amazon has a differentiation positioning strategy that depends on a product’s uniqueness, and innovative qualities compare to Spotify.
Amazon has become the first online music store in the market. It is the music streaming service with the quickest growth rate and currently has over 55 million subscribers. More than 55 million customers use it, making up 15% of the global market.
With the help of these statistics, Amazon has overcome Spotify to become the second-biggest competition, only behind Apple Music. Part of Amazon’s subscription business, which generates around 6% of the company’s overall revenue, is Amazon Music.
Spotify vs YouTube Music
Google ended Google Play Music in December 2020 and combined it with YouTube Music. Google’s YouTube, the most widely used free video platform, includes YouTube Music.
Users can browse and listen to many music genres in both audio and video on this music streaming site. Having more than 50 million users. Spotify has a worthy rival in YouTube Music. YouTube made $28.8 billion in sales in 2021. The platform has about 5,000 employees.
Spotify’s vs. YouTube Music’s Positioning Strategy
Spotify has used some price-based strategies. Overtaking Spotify, the platform paid out $4 billion to content producers. YouTube Music offers a free plan and tens of millions of songs, just like Spotify. However, Spotify limits users’ choices among the music on particular playlists, such as Daily Mix.
Overnight, this merger increased YouTube’s content. As a result, YouTube Music increased its subscriber base to more than 20 million in 2021 from the 30 million recorded in December 2020.
Well, a distinctive brand positioning system will make a critical statement to target the audience’s attention, and successfully expand your brand.
So, are you looking to position your brand and its services?
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Hope this article helped you to get a clear idea of the importance of Brand positioning.
